Mark Blevis

Author, speaker, and digital public affairs strategist with Full Duplex

Mark Blevis specializes in reputation and issues management, online advocacy and litigation support. He is a regular analyst of the role of digital in public affairs and politics for Canadian media organizations including CTV, CBC, the Globe and Mail, Canadian Press and PostMedia.

Mark has worked with companies and organizations in the high-tech, pharmaceutical, financial services, natural resources, emergency services, energy and publishing industries as well as with foreign embassies and Canadian government departments and agencies. His experience includes building engaged online communities, issues management and producing digital media for advocacy, information and entertainment.

In addition to his work as a strategist and consultant, Mark conducts and oversees research into the role of the participatory web in public affairs, politics, digital influence and the impact of technology on society. Reports including House of Tweets, the Peace, Order and Googleable Government series, the annual Matters of Opinion reports and two special reports on the Idle No More movement have been downloaded over 60,000 times and have been cited in academic texts. His on-going research and analysis of online advocacy and activism provides an understanding of the life cycle of movements and online communication campaigns; what they do well, where they falter and trends which dictate the cycle of public interest. He also leads research on how Canadian opinions are shaped through online information and interactions.

Mark co-authored TOUCH: Five Factors to Growing and Leading a Human Organization with Tod Maffin. The book provides leaders of all forms of organizations with proven guidance on how to put humanity — the critical ingredient of commerce and advocacy — into our technological interactions. TOUCH became an Amazon leadership and management bestseller in its second week of availability.

Prior to becoming immersed in digital communication, Mark worked in information security, risk management and privacy for both the private sector and government. His InfoSec career began with a focus on data confidentiality and integrity. He eventually became responsible for the certification and accreditation of the Government of Canada’s Secure Channel PKI authentication systems as well as the operations centre that monitored and managed that infrastructure. He wrapped up that period of his career working on security architecture and policy for the Canadian Coast Guard.

In addition to his professional activities, Mark has co-founded several successful online communities, maintains a popular blog on digital engagement and is passionate about promoting child literacy and great books. For seven years he co-organized an annual conference on online communication and audience engagement.

People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.

David Meerman Scott

International best-selling author of “The New Rules of Marketing and PR”

Mark is a natural speaker that lights up the room when he speaks. His presentation had the right combination of knowledge, imagination and entertainment.

A. Vargas

Ipsos Reid