Creative Mornings Ottawa: Hélène Campbell
Double-lung transplant recipient Hélène Campbell is the guest speaker at Creative Mornings Ottawa today. I’ll be live-blogging her talk, here.
“One size fits all” content is a mistake
Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.
Are your educational outreach efforts in need of a refresh?
Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.
This video is not available — a 4-step workaround
An easy 4-step workaround to watch videos blocked by “This video is not available” on mobile devices and tablets.
Snapchat: the ROI of now you see it, now you don’t
Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
