CPRS Ottawa is hosting the 2012 Take the Leap: From Good to Great! Forum on February 29. I’ll be blogging during the event with a particular interest in the presentations by Brad Lavigne and Dmitri Soudas.

Brad has been instrumental in the transformation of the NDP party. I spoke with him earlier today about the role digital played in last year’s federal election, how he sees digital impacting the party’s ongoing communications and outreach activities, and marketing political parties through their leaders.

Listen to the podcast to hear excerpts of our conversation.

I’ve included the videos mentioned in the conversation here. Brad’s official bio appears below.

Brad was the New Democratic National Campaign Director for the May 2011 federal general election that resulted in the Party’s best election result in its 50 year history, gaining over 4.5 million votes and 103 seats, making the New Democratic Party Canada’s Official Opposition. Between 2008 and 2011 Brad served as National Director of the NDP, overseeing the political and administrative operations of the federal party. From 2006 to 2009 Brad served as Director of Strategic Communications for the Hon. Jack Layton and from 2003 to 2006 Director of Communications for the Party. For years Brad has been a regular columnist for the Hill Times Newspaper and a regular panelist on both CBC Newsworld and CTV News Channel. Prior to his assignments with the federal party, Brad worked for the New Democrat government in British Columbia. Between 1998 and 2001 Brad worked as an advisor in the Premier’s Office as well as an Assistant to the Minister of Finance and the Minister of Advanced Education, Training & Technology.