A group of University of Indiana researchers published a report in 2013 that illustrated a correlation between volumes of Tweets mentioning political candidates and the outcome of the election. They showed that, regardless of sentiment, a greater share of Twitter traffic almost always predicted the victor. It’s a hypothesis that has applied more effectively to the American two-party system than in Canada’s multi-party system–though there are examples of it working in Canada.

Well, the United States proved it, again. Throughout the election campaign, Donald Trump has maintained command over Twitter activity. In fact, Canada has also proven this to be the case throughout the campaign. And, we did it again, yesterday, throughout election day.

Using Sysomos MAP, I conducted analysis of Canadian online activity surrounding election day.

Here is what I found out.

EXECUTIVE SUMMARY OF CANADIAN ONLINE MENTIONS

  • Trump ran away with the attention at the strike of midnight, held on and continued to gain attention.
  • Canada had very little nice to say reflectively about Trump or his campaign.
  • Despite a clear preference for Clinton, there is still concern about Clinton’s scandals and personality.
  • Concerned as we were, Canadians really didn’t expect Trump to win.
  • We’re proud of the fact our Immigration website was overloaded and crashed.
  • We’re happy to welcome our American family and friends into Canada.

Canadian Twitter activity about the US election

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Comparison of Canadian Twitter activity specifically mentioning Hillary Clinton and Donald Trump, 12amET November 8, 2016 through 6am November 9, 2016. Analysis using Sysomos MAP.

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Share of Canadian Twitter activity specifically mentioning Hillary Clinton and Donald Trump, 12amET November 8, 2016 through 6am November 9, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 8 12am-6amET

161108-sysomos-trump_buzzgraph-0006

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 12amET through 6amET November 8, 2016. Analysis using Sysomos MAP.

161108-sysomos-clinton_buzzgraph-0006

Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 12amET through 6amET November 8, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 8 6am-12pmET

161108-sysomos-trump_buzzgraph-0611

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 6amET through 12pmET November 8, 2016. Analysis using Sysomos MAP.

161108-sysomos-clinton_buzzgraph-0611

Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 6amET through 12pmET November 8, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 8 12pm-6pmET

161108-sysomos-trump_buzzgraph-1217

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 12pmET through 6pmET November 8, 2016. Analysis using Sysomos MAP.

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Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 12pmET through 6pmET November 8, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 8 6pm-9pmET

161108-sysomos-trump_buzzgraph-1820

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 6pmET through 9pmET November 8, 2016. Analysis using Sysomos MAP.

161108-sysomos-clinton_buzzgraph-1820

Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 6pmET through 9pmET November 8, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 8 9pm – Nov 9 12amET

161108-sysomos-trump_buzzgraph-2123

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 9pmET November 8 through 12amET November 9, 2016. Analysis using Sysomos MAP.

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Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 9pmET November 8 through 12amET November 9, 2016. Analysis using Sysomos MAP.

What Canadians talked about Nov 9 12am-6amET

161109-sysomos-trump_buzzgraph-0006

Buzzgraph of Canadian Twitter activity mentioning Donald Trump 12amET through 6amET November 9, 2016. Analysis using Sysomos MAP.

161109-sysomos-clinton_buzzgraph-0006

Buzzgraph of Canadian Twitter activity mentioning Hillary Clinton 12amET through 6amET November 9, 2016. Analysis using Sysomos MAP.

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