How NOT do to political communication
Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!
Digital public affairs podcast: Matters of Opinion 2017
David Coletto and Mark talk about Matters of Opinion 2017, Canada as a digital nation, and Facebook closing in on TV as the go-to place for news and info.
The Internet is not happy about Trump’s #muslimban
Canadians are outraged over President Trump’s order to restrict travel for passport holders from select Muslim countries, #muslimban.
Canada Post’s relevance on trial
The mere threat of a service interruption means Canada Post just crashed the timeline for businesses to eliminate their reliance on our postal system.
Are your educational outreach efforts in need of a refresh?
Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.
Snapchat: the ROI of now you see it, now you don’t
Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
