+1-613-762-9704 mark.blevis@fullduplex.ca
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Snapchat: the ROI of now you see it, now you don’t

Snapchat: the ROI of now you see it, now you don’t

by Mark | Jun 9, 2016 | Digital Public Affairs, Tools

Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.

FACT CHECK: Maryam Monsef’s 12 million Twitter impressions

FACT CHECK: Maryam Monsef’s 12 million Twitter impressions

by Mark | May 13, 2016 | Digital Public Affairs, Metrics, Politics

Minister Maryam Monsef invoked Twitter impressions to suggest there is a plurality of online interest in #electoralreform. Was she right?

The Trueman Show: Mayor Nenshi, opinions and privacy

The Trueman Show: Mayor Nenshi, opinions and privacy

by Mark | Apr 24, 2016 | Digital Public Affairs

Despite being setup , Mayor Nenshi will survive. He’s popular and people will see this a man speaking his informed thoughts during a private conversation.

Correction: First #TellVicEverything tweet

Correction: First #TellVicEverything tweet

by Mark | Apr 3, 2016 | Advocacy, Campaign, Digital Public Affairs

It was actually @robertjensen2 who issued the first #TellVicEverything tweet. Read more on why Jensen’s tweet and his following size are just as remarkable.

5 reasons Twitter’s 140 character limit is great

5 reasons Twitter’s 140 character limit is great

by Mark | Jan 5, 2016 | Cool stuff, Digital Public Affairs, Public Relations and Communications

There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.

Government guidelines penalize digitally savvy MPs

Government guidelines penalize digitally savvy MPs

by Mark | Jan 5, 2016 | Digital Public Affairs, Politics

Government guidelines create conditions which complicate life for MPs, particularly those in Cabinet, and department communicators.

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