The first in a series of posts featuring expanded analysis of the first two months of the Idle No More movement.
Tomorrow I will be publishing a number of posts, each looking at a particular aspect of the online component of the Idle No More movement.
For marketers and communicators, microtargeting is like mana itself.
Smoke, stone tablets, telephones, fax machines, computers, cell phones… they’re all just tools over which we can communicate.
Despite a week of continued momentum, media interest and online chatter, and much hype around the National Day of Protest, Idle No More posted a significant drop in online activity between January 13 and 19.
Wikipedia Best Practice Guidance for Public Relations Professionals put communicators at a significant disadvantage in dealing with imbalance on the site.