If a video doesn’t make the viewer feel something, it’s less likely the viewer will pay attention to it or remember what it stands for.
Twitter created the conditions to grow a monster they will never be able to tame. Its plans to label problematic tweets from leaders creates a new monster.
The best way to make a lasting impression is to tell a great story.
I worry for the future of commerce when people dismantle trust in valuable tools like review systems.
Spinning a message even with good results can erode trust. Another case study on social media as the great equalizer in emergency communication from OCDSB.
Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!