The best way to make a lasting impression is to tell a great story.
I worry for the future of commerce when people dismantle trust in valuable tools like review systems.
Spinning a message even with good results can erode trust. Another case study on social media as the great equalizer in emergency communication from OCDSB.
Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!
How MPs use social media, particularly in a crisis, reveals a lot about their commitment to communications, transparency and public engagement.
Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.