Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!
How MPs use social media, particularly in a crisis, reveals a lot about their commitment to communications, transparency and public engagement.
Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.
Two examples of why MPs need to pay attention to website details and do periodic checks of various Google vanity search results.
There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.
Context is king. I rest my case.