The Government of Canada’s new theme-based brand strategy is going to confuse government communicators and the public.
Crisis communication strategies based on the experiences of a public relations professional, a journalist and someone recovering from a crisis.
When a large contingent of people sees only part of your story, and publicly judge you by it, you have a communication problem.
Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.
Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.
A great example of how applying TOUCH can shine a positive light on a difficult matter, and can help set a better way forward.