Social media and ethics

There’s an engaging discussion about good social media citizenship going on in my post Our lofty claims and due diligence. This reminded me about an effort by the Chartered Institute of Public Relations (CIPR) to develop a Social Media Code of Conduct. Several...

Businesses remain afraid of Podcasts

Over the last few weeks, Andrea and I have been promoting our hobby Podcast about children’s books we love and why we love them (Just One More Book), to bookstores in the Ottawa area. Some stores seem to understand the potential and willingly display a small...

Be one of the four

I have spent some time over the last few days catching up on blog reading and Podcast listening. In the process, I found another gem thanks to Mark Ramsey. On August 23rd, Mark published an interview with marketing guru, Seth Godin. During the interview, Seth talked...