by Mark | Jul 31, 2006 | Adoption, Social Media, Survey
Congratulations to Sequentia and Caprica for conducting the incredibly successful Canadian Podcast Listeners Survey. It was the first independent survey in Canada to attract significant participation – 928 respondents! Congratulations are also in order for the...
by Mark | Jul 14, 2006 | Adoption, Content, Finance, Production, Promotion, Social Media
Edison Research has released the audio presentation and slides for a study that they did entitled The Podcast Consumer Revealed. There is a lot of golden information in this study that can help Podcasters devise ways to make money from their Podcast, and for companies...
by Mark | Jul 12, 2006 | Adoption, Social Media
The summer of 2005 was the first summer of Podcasting. What the community discovered very quickly is that both the producers and listeners go into hibernation for the summer. So, if you are noticing that your numbers are plummetting, stay strong for...
by Mark | Jul 4, 2006 | Adoption, Content, Corporate Podcasting Summit, Events and Conferences, Production, Promotion, Social Media
In order to justify any expenses, companies typically map money out to money in (Return on Investment or ROI). This introduces many challenges for companies who are considering launching their own Podcasts. This is where a new definition of ROI is becoming more...
