Every organization thinking about engaging online (and they should be) should be following very closely how Invisible Children not only approached their initial #kony2012 outreach campaign, but how they’ve handled communications throughout the praise and...
There are many TED Talks which force audience members to think more analytically about the information we’re provided. Derek Sivers (I’m likely to feature one of his talks in a future Conference Saturday) is particularly adept at helping his audiences...
I’m fascinated by what Twitter does and doesn’t tell us about political issues. While there are many purported examples of how Twitter made or killed a political issue or career, I can offer just as many many more examples of how everyone raved about...
Since yesterday’s post, I’ve been thinking a lot about the This Too Shall Pass Effect. Specifically, I’ve been thinking about how the effect applies to issues management. After all, can public affairs and political campaigns reliably count on the the...
I’ve written several times about what I call the This Too Shall Pass Effect. It applies in issues and sensations. The central theory has to do with the level of online activity on a particular issue; the slope of fatigue (downslope) is as dramatic as the slope...
Media that “resonates” attracts and engages audiences. This is particularly important in public affairs. There are countless examples. Recently, the #Kody2012 campaign serves as a macro scale example, and #BeAnOrganDonor on the comparatively micro scale....
