Size matters

Yesterday I blogged about a key difference of Podcasting and traditional media; the accessibility of the personalities (Podcasting as a channel for two-way communication). That is, Podcasters are far more accessible, and engaged, than their counterparts in print and...

What makes an expert?

In the latest episode of Managing the Gray, C.C. Chapman talked about “being an expert”. This is something that comes up often on marketing and public relations Podcasts, and at Podcast conferences. It took listening to C.C. talk about this – again...

Equation of Absolute Success

Over the last few weeks I have blogged about the defining quality of Podcasts (context is king) and the concept for a Powered by Passion community.  How fitting that the two have come together over the last few days to create yet another concept. On October 12th, I...