by Mark | Oct 18, 2006 | Media, Podcasting, Radio, Social Media
Radio stations that use Podcasting as a way to build a bigger audience and make it more convenient for their listeners to consume previously broadcasted content have a great measuring tool at their disposal. If the on-air content can’t keep a Podcast audience...
by Mark | Oct 6, 2006 | Networking, Podcasting, Promotion, Social Media
In case you weren’t aware, The Barenaked Ladies are redefining everything that the music industry knew about itself (New Artist Model at Work). Notwithstanding their established success, BNL has been very effective at marketing itself using social media tools...
by Mark | Oct 2, 2006 | Content, Podcasting, Production, Social Media
For a long time, many have argued that content is king for Podcasts. I have drifted in and out of that debate, typically in support of content. Last night, Arthur Masters made some compelling arguments at the Ottawa Podcast Meetup that changed my views on the...
by Mark | Sep 29, 2006 | Podcasting, Social Media
This morning, a friend of mine who recently starting producing a Podcast for his church, announced that he woke up at 5:00am today to clean up a Podcast for publication. Congratulations! You are now a Podcaster.
by Mark | Sep 26, 2006 | Events and Conferences, PodCamp, Podcasting, Production, Social Media
In his PodCamp presentation entitled Gear Talk, David Berlind mentions that he uses his eyes over his ears when mixing audio signals to a consistent level. That is, he watches the level indicators to ensure that the audio signals are averaging in the same range and...
by Mark | Sep 26, 2006 | Content, Podcasting, Production, Social Media
Tony Valle has a great post called Top 5 Corporate Podcast Mistakes to Avoid Like the Plague. His list is great and the comment activity is very insightful. I kicked in a comment as well since I felt that his original list had a major ommission. 9. Make an...
