Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
eBay, Airbnb and Uber build marketplaces based on the quality of the individual as much as the quality of the experience.
E-petitions are valuable tools in the digital public affairs toolbox. However, I continue to observe cases which challenge their credibility.
Can analyzing the accounts our political leaders follow reveal who they are as people? Twitter may just help us do a political personality assessment.
Manning Centre Director of Communications Dave Quist asks the MNC2014 audience to use their smartphones during the conference.
David Akin and I will be talking about social media use and misuse tonight on Battleground.