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Mark Blevis
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FACT CHECK: Maryam Monsef’s 12 million Twitter impressions

FACT CHECK: Maryam Monsef’s 12 million Twitter impressions

by Mark | May 13, 2016 | Digital Public Affairs, Metrics, Politics

Minister Maryam Monsef invoked Twitter impressions to suggest there is a plurality of online interest in #electoralreform. Was she right?

#elxn42 and #fe42: Can you see the difference?

#elxn42 and #fe42: Can you see the difference?

by Mark | Aug 1, 2015 | elxn42, Metrics, Politics

It’s clear #elxn42 is the election hashtag of choice. So, is #fe42 a niche conversation, or a failed attempt at trailblazing by a government department?

Tweet count is a shot across the bow for traditional pollsters

Tweet count is a shot across the bow for traditional pollsters

by Mark | Aug 11, 2013 | Digital Public Affairs, Metrics, Politics, Social Media, Tools

A new study identifies a correlation (not causation) of tweet count to election victories. Analysis of the recent BC election validates the findings.

Google Analytics Advanced Segments you can use

Google Analytics Advanced Segments you can use

by Mark | May 1, 2013 | Metrics

Google Analytics Advanced Segments allow you to organize and view traffic by specific criteria. Here are a few I use that you can add to your own account.

Can social media offer a credible polling option?

by Mark | Oct 1, 2011 | Digital Public Affairs, Metrics, Politics, Public Relations and Communications, Social Media

I was drawn in to a Twitter conversation about election results a few minutes ago. The dialog was kicked off when one tweeter suggested if the outcome of the Ontario election was determined by which leader had the most “likes” of their Facebook Fan Page,...

Reputation management and monitoring

by Mark | May 22, 2008 | Adoption, Connecting, Events and Conferences, Metrics, Social Media, Technology, Tools

Sociologist Sam Ladner was direct when she opened her session on reputation management and monitoring. “We won’t talking about reputation systems”, she said. “eBay reputations will not be part of our discussion. Read Bryce Glass’ blog if...
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