Chief Social Media Strategist. Director, Social Marketing and Brand Communications. Content Strategist. Community Manager. There’s no shortage of snappy job titles in this digital age. Let me add one to the mix. It’s simple and can be massaged into the $100 language of your choice.


ContentCurationThere’s a lot of talk about the importance of content curation for community building. I’ve seen little about curation for institutional knowledge.

In my view, the job isn’t just about finding stories, case studies and information (researcher) and then organizing it by themes (librarian). A curator also helps co-workers understand the relevance of their findings and makes them more meaningful by establishing connections. Just like a curator in an art gallery or museum gathers pieces, researches them and then presents them in a way that tells a story (the exhibit), digital curators need to help their organization and teammates understand where things were, where they are (and how they got here) and where they may be going (and why).

This applies to what’s taking place both online and inside the organization.

As proof my blog posts evolve out of a single, undeveloped idea… It occurs to me that curators need to play a central role in all public affairs teams. I suddenly imagine them running a 10-15 minute meeting once or twice a week to bring team members up to speed. Why? Because organizing the information online (public Internet or internal intranet) is sometimes not enough. Curators need to reach all team members including those who aren’t keen on getting information online and those who are overwhelmed and don’t have time to consume information in an online format that particular week. A short, focused meeting also allows the team to discuss a subset of ideas which may inform further curation activities.

Do you have a curator on your team?

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