It’s official. With 51% of Canadians reporting they get their news from digital sources and 49% from traditional, we’ve crossed the apex to the digital side of the mountain. But that’s not all. 61% of Canadians report checking Facebook at least once a day helping to make Facebook the second most important platform for news and information gathering in Canada, just eight points back from television.
On this edition of digital public affairs my friend and colleague David Coletto joins me to discuss key takeaways from Matters of Opinion 2017, the third in a series of research reports produced by Full Duplex and Abacus Data. You can download a copy of the report from MattersOfOpinion.ca.