It’s become amazingly easy to audio and video record events. Recognizing this, many events have embraced Creative Commons or a similar principle which allows participants to freely record, excerpt and even publish full recordings of presentations — presenters, of course, must buy in to the model. For the purpose of this post, lets call these republishers Content Simulcasters, recognizing the content could be simulcast in real-time or using time and place shifted media like podcasts, videos, etc…
In their book, Content Rules, Ann Handley and C.C. Chapman present a chapter called “Reimagine; Don’t Recycle” which challenges content creators to reach for something more. They offer insight on the types of content that could be re-imagined and share ideas on how, where and when the re-imagination can be shared.
However, they don’t challenge Content Simulcasters.
It seems presumptuous of Content Simulcasters to record and republish long-form verbatim content delivered by others, even with attribution. It presents itself as a lazy way to promote valuable content and an even cheaper way to drive traffic to the Simulcasters site. There’s an important missing ingredient: additional value. That is, the content already has value; what value do you as a Simulcaster have to offer that noone else can and that elevates the value of the content?
Content Simulcasters can do amazing things to make the content more interesting, focused and relevant to both their own audience as well as the audience of the originator. Rather than passively record a one-hour presentation and post it on your site as a “here it is”…
- challenge yourself to share only a single segment of the talk and include a recorded explanation of why that segment rings true with you and what your audience might be able to learn from it
- put out a call to action based on a segment of the content, include your call to action and excerpt the statement from the audio that will help activate you and your community
- make a five-minute collage of the most insightful elements of the talk
- produce a mashup of a number of speeches with related or supporting ideas
- remix the content over a piece of music you write (or that someone else recorded and you have permission to use)
Of course, always remember to provide attribution!!!