Bell’s annual Let’s Talk campaign aimed breaking the stigma associated with mental illness and raising money to support mental health programs is today. It’s become a very high profile campaign with celebrities appearing among featured stories and others, ranging from politicians and media to entertainers, participating online with their own stories and shows of support.

There is an important role playd by the high volume of online activity and unique participants. The easy and sale-able metrics help expand the reach of the campaign and, with any luck, helps Bell achieve its lofty goals.

However, let’s not forget that the important part is being part of a meaningful and substantive effort to change the status quo. Canadians and Canadian employers alike can change the way we view mental health issues. It just takes a little more focus than merely tacking a hashtag on to a tweet.

As of 1:00pmET, a total of 1,602,025 #BellLetsTalk tweets had been issued: 83.4% originating from Canada and 11.5% from the United States. Of the Twitter accounts from which gender can be determined, 56% of participants are female, 44% male. Analysis conducted using Sysomos MAP.

#BellLetsTalk Twitter heatmap (generated using Sysomos MAP)