Some people are noting that tomorrow night is the season finale, possibly the series finale, of the United States of America. The stakes in this election are so high that Canadians are actively discussing the various goings-on.

Using Sysomos MAP, I’ve conducted analysis of Canadian online activity surrounding the US election spanning October 8 through November 6, inclusive (30 days). My interest is in four key concentrations of Canadian online activity:

  1. Mentions of Donald Trump
  2. Mentions of Donald Trump that do NOT include mention of Hillary Clinton
  3. Mentions of Hillary Clinton
  4. Mentions of Hillary Clinton that do NOT include mention of Donald Trump

Here is what I found out.

EXECUTIVE SUMMARY OF CANADIAN ONLINE MENTIONS

  • Trump mentioned more than twice as frequently as Clinton.
  • Overlapping mentions factored into 22% of Trump activity, 30% of Clinton.
  • Trump mentions on Twitter more likely to be replies (dialog) than Clinton.
  • More likely to tweet multiple times about Clinton than about Trump.
  • Trump mentions hinge on scandal, conduct and personality; Russia prominent policy issue.
  • Clinton mentions hinge on investigations, leaks and Clinton foundation; TPP prominent policy issue.
  • Women more likely to tweet about Trump than about Clinton (and, it’s not flattering).
  • Ontario dominates provincial activity.
  • BC, Alberta and Quebec index slightly higher on Clinton than Trump.
  • Negative mentions: 28% of Trump, 23% of Clinton (based on automated sentiment analysis)

Mentions of Donald Trump

161107-sysomosmap-trumpcaall

Canadian online mentions of Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcaall_types

Canadian tweet types mentioning Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcaall_engage

Canadian Twitter engagement on Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcaall_buzzgraph

Buzzgraph of Canadian Twitter mentions of Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcaall_gender

Gender of Canadians tweeting about Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcaall_prov

Canadian provinces tweeting about Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

Mentions of Donald Trump that do NOT include mention of Hillary Clinton

161107-sysomosmap-trumpcanoclinton

Canadian online mentions of Trump that do not mention Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcanoclinton_types

Canadian tweet types mentioning Trump and not Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcanoclinton_engage

Canadian Twitter engagement on Trump not mentioning Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcanoclinton_buzzgraph

Buzzgraph of Canadian Twitter mentions of Trump not including Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcanoclinton_gender

Gender of Canadians tweeting about Trump not including mentions of Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-trumpcanoclinton_prov

Canadian provinces tweeting about Trump without mentioning Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

Mentions of Hillary Clinton

161107-sysomosmap-clintoncaall

Canadian online mentions of Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncaall_types

Canadian tweet types mentioning Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncaall_engage

Canadian Twitter engagement on Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncaall_buzzgraph

Buzzgraph of Canadian Twitter mentions of Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncaall_gender

Gender of Canadians tweeting about Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncaall_prov

Canadian provinces tweeting about Clinton, October 8 through November 6, 2016. Analysis using Sysomos MAP.

Mentions of Hillary Clinton that do NOT include mention of Donald Trump

161107-sysomosmap-clintoncanotrump

Canadian online mentions of Clinton that do not mention Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncanotrump_types

Canadian tweet types mentioning Clinton and not Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncanotrump_engage

Canadian Twitter engagement on Clinton not mentioning Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncanotrump_buzzgraph

Buzzgraph of Canadian Twitter mentions of Clinton not including Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncanotrump_gender

Gender of Canadians tweeting about Clinton not including mentions of Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

161107-sysomosmap-clintoncanotrump_prov

Canadian provinces tweeting about Clinton without mentioning Trump, October 8 through November 6, 2016. Analysis using Sysomos MAP.

Featured photo: Tightrope walking uploaded to Flickr by Takashi .M.

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