I’ve been fairly critical of the Ontario NDP’s use of digital in their election campaign. Well, to be fair, they’ve done very little well as a party.

So, I was just YouTube surfing, following a chain of videos leading from a recent episode of NPR’s amazing storytelling radio programĀ This American Life. I was going down a rabbit hole of loosely related videos, as YouTube seems to make us do. Suddenly an NDP pre-roll advertisement appears. I never saw or heard of that in Canadian election campaigns before (so, set me straight if I’ve missed something).

I’d seen the video already. It’s short and out of the ordinary. It’s perfect digital content.

Congratulations to the Ontario NDP. For a party that’s using social media as anti-social broadcast channels, it’s a solid triple… deep in the left field corner.

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