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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
Samara’s “Can You Hear Me Now?” offers a thorough look at how politicians engaged–or didn’t– with young Canadians during last year’s federal election.
My wife and I decided that we’ll catch the early show each Saturday at the Mayfair Theatre, no matter what’s playing. The Mayfair has exceeded expectations.
Ottawa was struck with another cycling tragedy yesterday. Online commentary pointed at infrastructure, education, impatience and political will as factors.
How MPs use social media, particularly in a crisis, reveals a lot about their commitment to communications, transparency and public engagement.
The makeup of the CPC leadership candidates’ social media followings is much more revealing than the recognition of their size.
The real value for CPC leaderhsip online activity is in reaching people and inspiring them to respond to posts with productive comments of their own.