Follow the digital activities of Canada’s 42nd Parliament
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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
How MPs use social media, particularly in a crisis, reveals a lot about their commitment to communications, transparency and public engagement.
The makeup of the CPC leadership candidates’ social media followings is much more revealing than the recognition of their size.
The real value for CPC leaderhsip online activity is in reaching people and inspiring them to respond to posts with productive comments of their own.
Like most MPs, several of the CPC leadership candidates have an unhealthy dependency on being in their own photographs.
Most MPs fail to understand and embrace digital culture. Rather, they stand on a soapbox with a digital bullhorn. This is asocial (maybe antisocial) media.
The Internet boasts a sizeable real estate marketplace. Each property plays an important role in creating an online presence, digital footprint and equity.