It’s been nearly 48 hours since the polls closed. I’m deep in analysis of the online elements of the election, with lots of great data and insights to share. It’s all coming.
For now, I’d like to point out that many candidates still view social media tactically and in isolation from their political long-game. It doesn’t take long to figure out who treats their online footprint and activities as afterthoughts rather than baking them into the campaign strategy.
Your online brand should not be transient
Newly elected MPs are quickly figuring out that branding and brand permanence, particularly online, is not to be taken lightly. It’s actually quite revealing for people like me who like to dig into the nuances of campaigning, online advocacy and reputation.
I’ve noticed MPs who changed their Twitter handles, Facebook URLs and even their web domains to reflect the reality that they were no longer MPs, that they were candidates (I’ve also noticed many MPs who kept that in their online branding, probably pushing up against election rules). This means forcing your audience to constantly chase after you as you effectively relocate your online presence each time.
Take care of your online community
While some newly elected MPs, and some unsuccessful candidates, have thanked their volunteers and supporters online, many more have not. That’s a big no-no, particularly if you spent two months asking for volunteers, money and support. By the way, some have been creative with their thank you message. Take for example Bloc MP-elect Gabriel Ste-Marie who changed his Twitter cover to show vote count along with a big thank you.
Find your MP (and others) and follow their online activity
Keep an eye on my site for stats and analysis from the election over the coming days.
In the meantime, check out a new feature on my site. I’ve added an interactive map with search functionality to find MPs and follow their online presence, including a profile page with a one-stop stream of the MPs social media activity. If you enable the feature, it will geolocate you and identify your nearby MPs.