PodCamp Toronto 2010 (PCTO2010) begins in just under an hour and already there are exciting things going on.

Tod Maffin will undoubtedly be spreading the word about his new website, CaseStudiesOnline.com which boasts annotated social media marketing case studies. The interface is easy to use and provides access to summaries through a series of drop down menus which allow users to select demographics, industry, organization type and tactics. The summaries then provide a link to an outside site that hosts a more comprehensive version of the case study.

The walk-through video suggests that Tod may at some point add a reward system for people who contribute case studies to the site. He also reminds viewers that the site just launched so there may be a few wrinkles to iron out yet. My experience with the site so far has been smooth.

http://www.youtube.com/watch?v=ea-stSxKySU