Stephen Harper was Canada’s first Prime Minister to have to change the PM branding of his social media accounts. He missed one.
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
How effectively did the party leaders use social media during the campaign? Did they attract desired attention online and off?
Using 76insights, I’ve uncovered the three candidates from each party who can boast having issued a most-popular election tweet.
The problem with 24 Seven is not the premise; it’s the execution.