Tod Maffin is one of the many incredibly smart, creative and articulate people I know.

For many years he’s been sharing his SWARM methodology which can be applied in a variety of reputation, issues and crisis management scenarios. It may seem like common sense to those who are committed to digital culture, yet it’s incredibly hard for many organizations, companies and institutions to embrace. It requires ambandoning conventional thought. It’s a methodology I borrow from quite a bit in my own client counsel.

Tod just released a new and concise way of presenting SWARM.

[gn_media url=”https://www.youtube.com/watch?v=lbBzmVb7BEQ” width=”600″ height=”400″]