Barry McLoughlin kicked off PAB2010 with a keynote that examined the general perception of digital media in the eyes of big media and big corporations. He compared signal-to-noise ratios of content creators — from the amateur hobbyist to public figures who should know better — interspersed with the odd impression.

Mr. McLoughlin punctuated his talk by saying “The world needs more content creators” and went on to explain “…every technology, every media you can concoct, requires creative content creators with something to say.”

This video is part of the Session Clips series from PAB2010 and includes Mr. McLoughlin’s five rules of communication and creating compelling content that’s relevant for your audience.