TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.David Meerman Scott
TOUCH offers a refreshing look at the humanity behind our digital-centric lives, with practical tips for putting the humanity back in business. Make these TOUCHpoints your guide to the business of the future.Scott Monty
Just in time, Tod Maffin and Mark Blevis have produced Touch, a concise, readable, and actionable guide to making sure your company has a soul. You’ll want to not just read, but use, TOUCH.Shel Holtz
Every now and again, a book makes you flip a LOT of your thoughts upside down and look at them from a different angle. TOUCH is that book. Maffin and Blevis force you into a strange world while pointing out that it’s where you wanted to be all along.Chris Brogan
Tod and Mark are both some of the earliest pioneers of social media, and I have been watching them work for years. Heed their advice – it may make every difference for your business.Julien Smith