I’m a proponent of using the most suitable online tools, properly, for meaningful outcomes. Sadly, most people accumulate online properties that go misused or neglected. For many people that’s not a problem. For politicians, it can send the damaging message that they start things they don’t finish, they fail to commit fully to communication and that they don’t care about their properties or content.
MPs are more active on Twitter and Facebook. They’re less likely to have YouTube channels or Instagram and Flickr profiles. MPs missing out. These are great relationship building, communication and storytelling platforms. They’re ideally suited to evergreen content rather than breaking news and short-lived content . However, they can be exploited for a variety of purposes.
My observations is that most MPs fail to use these platforms to any notable effect.
My latest infographic looks at the popularity of these platforms by each party. Specifically, it uses Venn Diagrams to show how many MPs in each party have one or more of these three properties — and how many have none. Note I’ve only identification how many MPs have an account on any number of these platforms. This is not an analysis of their use or effectiveness.
Has YouTube, Instagram and Flickr profiles: Omar Alghabra, Terry Beech, Chris Bittle, Randy Boissonnault, Scott Brison, Jim Carr, François Philippe Champagne, Sukh Dhaliwal, Jean Yves Duclos, Julie Dzerowicz, Wayne Easter, Nathaniel Erskine Smith, Greg Fergus, Peter Fonseca, Marc Garneau, Kent Hehr, David Lametti, Michael Levitt, Steve MacKinnon, Karen McCrimmon, Alexandra Mendès, Joyce Murray, Joe Peschisolido, Michel Picard, Geoff Regan, Anthony Rota, Ramesh Sangha, Peter Schiefke, Marc Serré, Judy Sgro, Filomena Tassi, Justin Trudeau, Jody Wilson Raybould, Salma Zahid.
Does not have YouTube, Instagram or Flickr profiles: René Arseneault, Chandra Arya, Marie-Claude Bibeau, Pierre Breton, Neil Ellis, Darshan Kang, Linda Lapointe, Denis Paradis, Ginette Petitpas Taylor, Terry Sheehan.
Has YouTube, Instagram and Flickr profiles: Dan Albas, Dean Allison, David Anderson, Maxime Bernier, Colin Carrie, Michael Chong, Gérard Deltell, Cheryl Gallant, Randy Hoback, Kellie Leitch, Phil McColeman, Lisa Raitt, Michelle Rempel, Andrew Scheer, Mark Strahl, David Sweet, Chris Warkentin, David Yurdiga.
Does not have YouTube, Instagram or Flickr profiles: Steven Blaney, Sylvie Boucher, Jim Eglinski, Marilyn Gladu, Ben Lobb, Tom Lukiwski, Rob Nicolson, Scott Reid, David Tilson, Alice Wong.
Has YouTube, Instagram and Flickr profiles: Niki Ashton, Alexandre Boulerice, Ruth Ellen Brosseau, Alistair MacGregor, Pierre Nantel, Tracey Ramsey, Romeo Saganash, Brigitte Sansoucy, Wayne Stetski.
Does not have YouTube, Instagram or Flickr profiles: Sheri Benson.
Has YouTube, Instagram and Flickr profiles: Marilène Gill.
Does not have YouTube, Instagram or Flickr profiles: Michel Boudrias, Rhéal Fortin, Simon Marcil, Louis Plamondon.
Do or do not
Protecting your name by establishing a named online property is important. However, branding it then letting it rot, giving up after a while, or not fully committing to relevant content will cause you problems. If you’re going to create a YouTube channel, or Instagram or Flickr profile (any any combination thereof), commit to doing it properly and keeping it up.